About Us

Rally Tally started with a simple problem we experienced firsthand.

After joining a London street protest, we saw a familiar pattern: people showed up, marched, and made their voices heard, but the final attendance number quickly became disputed. Official figures, organizer estimates, and media reports did not align, and the people who actually attended had no direct way to document their participation.

That gap matters. If attendance is underreported, the public record can underestimate civic action. If attendance is overreported without method, trust can collapse. We built Rally Tally to make participation easier to document and harder to erase.

Our mission is to make attendance tracking for public events more accurate, more transparent, and more privacy-first.

We believe people should be able to be counted without being profiled.

Rally Tally helps people discover public events and check in anonymously. It is designed for protests, rallies, marches, vigils, memorials, festivals, and other unticketed gatherings where turnout matters but formal entry systems are limited.

Core goals:

• Let users check in quickly and be counted.
• Keep check-ins anonymous by design.
• Support both in-person and virtual check-ins.
• Help organizers list events with clear location and time details.
• Build a transparent event record that can be reviewed after the event.

1. Organizers or community members create an event listing.
2. Participants find the event on web or mobile.
3. Attendees check in anonymously via the mobile app at the event.
4. Check-ins contribute to a participation record over time.
5. Event data can be reviewed to understand turnout patterns.

This makes turnout reporting less dependent on one observer's estimate and more grounded in direct participation signals.

Every person in a crowd is a voice. If people are not counted, public participation can be minimized or misrepresented.

Better attendance records can help:

• Shape history: Public memory often relies on attendance figures.
• Improve safety planning: Better turnout signals help event planning and response.
• Strengthen accountability: Transparent records support better civic reporting.
• Guide future organizing: Past turnout patterns help communities plan better events.

Accurate crowd counts are not just statistics. They are part of how societies understand participation, legitimacy, and change.

Rally Tally is built around the principle that participation should not require a personal identity trail.

That matters especially for politically sensitive events, but it also matters generally. People should be able to join civic life without being converted into a marketing profile.

To learn more, see our Privacy page.

Rally Tally is built by a small product and civic-tech team focused on public-interest tooling. We work across product development, event data design, mapping, and content guidance for organizers, journalists, activists, and researchers.

Our approach is practical:

• build tools that reduce friction for participants
• make data structures clear and reproducible
• keep privacy and usability in balance
• improve documentation with every release

We support journalists and researchers who need better attendance context for public-event reporting and analysis. Our guides are designed to make methods clearer and reduce reliance on unsupported crowd claims.

If you are covering or studying public gatherings, our guides for journalists, activists, and researchers are a good starting point.

Rally Tally currently includes 1,600 real events in the platform database and is available across web, Android, and iOS.

As adoption grows, we will continue improving event structure, guide content, and transparency standards for attendance reporting.

Explore the guides that explain our approach in depth:

• Crowd Counter
• Rally Attendance Tracker
• Protest Attendance Tracker
• Protest Mapping Guide

You can also browse public listings on All Events or Download the app to start checking in anonymously.